Alicia O'Keefe

aliciaokeefe05@gmail.com | +1 431-373-0671

Summary of Qualifications

Technical writing and digital content creation experience, including documentation, Search Engine Optimization (SEO), writing, and content management.
Strong written and verbal communication skills developed through university coursework, professional roles,
and creative writing.
3+ years of customer service experience in fast-paced, client-facing environments.
Leadership experience gained through competitive sports, volunteer work, and team-based roles.
Highly organized with strong attention to detail, enabling the management of multiple tasks.
Sales and marketing experience gained during my time with ANDRE HVAC, an HVAC manufacturing company.
2+ years of experience working with children aged infant - 12 years old from babysitting and working in a daycare.
Bilingual in French and English.

Professional Writing Experience

SAP, TECHNICAL WRITER [Waterloo, Ontario] | September 2025 – December 2025

Developed and maintained clear, user-focused technical documentation.
Collaborated with developers, designers, and product managers to translate complex technical concepts into
accessible content for public audiences.
Ensured consistency in tone, terminology, and formatting by applying SAP style guidelines.
Used tools such as CMS, Jira, and GitHub to manage and publish documentation.
Updated materials to improve clarity, usability, and accuracy.

ANDRE HVAC, DIGITAL MARKETING SPECIALIST [Remote] | May 2025 – August 2025

Created and managed social media content, designed engaging posts and wrote captions for Instagram, Facebook, LinkedIn, and X. Ensured consistent brand messaging.
Researched and wrote SEO-optimized blog posts, increased website traffic and audience engagement.
Designed and distributed email newsletters and crafted compelling content to enhance customer outreach and retention.
Conducted performance analyses, leveraged tools like social media insights to track engagement metrics, assess campaign effectiveness, and optimize future strategies.

ANDRE HVAC, SALES REPRESENTATIVE [Mississauga, Ontario] | January 2025 - April 2025

Addressed phone and email inquiries regarding product and transferred calls to appropriate representatives.
Created quotations that included product descriptions, prices, and lead time and addressed any questions the client had.
Made cold calls to potential clients and advertised products and described how our company stood out and exceeded others.

Education

UNIVERSITY OF WATERLOO

Bachelor of Arts, Joint Creative and professional writing and Mathematics Honours, Co-op

Additional Work Experience

BRIGHT STARTS EARLY LEARNING , DAYCARE WORKER [Waterloo, Ontario] | April 2026 - September 2026

Supported daily routines for infant, toddler, and preschool groups, including meals, diapering/toileting, naps, and transitions.
Supervised children during play‑based activities, promoting safety, positive behaviour, and social development.
Provided flexible classroom support by covering staff absences and adapting quickly to different age groups and environments.

TACHE EARLY LEARNING, DAYCARE WORKER [Lorette, Manitoba] | May 2024 - August 2024

Effectively communicated with families regarding their children and voiced any concerns as well as answered any questions parents may have had.
Collaborated with a team of Early Childhood Educators (ECEs) to develop educational programs for the children based on their age groups to maximize their daycare experience.
Ensured a safe environment by cleaning and sanitizing the classroom regularly to create a place where the children could explore and learn freely.

JEREMIE’S NO FRILLS, CASHIER [St. Vital, Manitoba] | June 2022 - August 2023

Collaborated with individuals from all departments to ensure a positive environment for customers by answering questions and helping with any concerns.
Accurately processed transactions while maintaining a positive and approachable attitude for customers to feel more welcome and supported.
Worked at a fast pace and balanced multiple tasks at once in an efficient manner to ensure a tidy store and customer satisfaction.

MCDONALD’S, FRONT-END TEAM MEMBER [Sage Creek, Manitoba] | May 2021 - June 2022

Multitasked effectively by taking orders, taking payments, and making drinks and desserts while maintaining a positive demeanor to ensure a quick and positive experience for customers.
Maintained a clean work environment and answered any customer questions regarding the menu, allergies, or nutritional information to ensure customer satisfaction and safety.
Collaborated with a large team in a fast-paced environment to complete orders accurately and efficiently.

Volunteer Experience

SOUP’S ON STEINBACH, SOUP KITCHEN [Steinbach, Manitoba]

WINNIPEG HARVEST [Winnipeg, Manitoba]

Packed boxes, sorted products, and cleaned for the fourth largest food distributer in Canada, which feeds over
100,000 people every month.

COME TRY RINGETTE, RINGETTE CAMP [Lorette, Manitoba]

Worked with young children on and off the ice, translating instructions in English and French.
Developed drills for on ice activities, teaching kids how to skate and play ringette and planned off ice games for camp participants.

Skills and Certifications

Hobbies

RINGETTE

GUITAR

Have been playing for over 10 years and have performed in concerts and festivals. Have had some lessons but am mainly self taught.